Privacy Notice

Privacy Notice for website visitors

This Privacy Notice explains how Falck Danmark A/S and Falck USA (hereinafter “Falck”, “we” or “us”) process and protects your personal data.

When you visit and navigate and, we process personal information about you.

Types of information and purpose

We collect and process the following types of personal information:

  • ​IP address, operating system, language settings, browser type, type of equipment, MAC number (depending on equipment), etc.
  • Your navigation on the website and immediately before and after your visit on Time and duration of visits to pages and sub-pages, etc.
  • Interests and preferences.

Falck collects this information by means of cookies on You can read about this in our Cookie Policy.

We collect and process the information for the following purposes:

  • ​To retrieve the website from the server so that the website can be displayed in your browser
  • To optimise the website and your user experience
  • To prepare statistics on the use of the website by you and others
  • To prepare statistics and analyses with the objective of improving products, services and technologies
  • Marketing purposes, including profiling and behaviour-based marketing initiatives to make our product information and offers as relevant to you as possible
  • To comply with applicable legislation (e.g. the EU General Data Protection Regulation (the GDPR) and e-privacy rules), including
    • Documentation requirements
    • ​Compliance with basic principles for processing of personal data and legal basis for processing (e.g. obtaining consent)
    • Implementation and maintenance of technical and organisational security measures
    • Investigation of suspected or known security breaches and reporting to data subjects and authorities
    • Processing of requests and complaints from data subjects and third parties
    • Handling of inspections and requests from supervisory authorities
    • Management of disputes with data subjects and third parties
    • Statistics concerning use of the website


Legal basis for collection and processing of personal data

The legal basis for collection of your personal data by means of cookies, including for profiling purposes, is your consent, see section 3 of the Danish Executive Order on information and consent required in case of storing or accessing information in end-user terminal equipment (the “Executive Order on Cookies”).

Your personal data may be processed for other purposes and based on another legal basis, including documentation of compliance with legislation, see article 6(1)(c) of the GDPR, and pursuing legal interests in accordance with Falck’s legitimate interests in safeguarding its legal position, see article 6(1)(f) of the GDPR.

You have the right to withdraw your consent; however, this will not affect any processing or disclosure prior to the withdrawal of your consent, i.e. withdrawal of your consent will only apply prospectively.

Disclosure of your personal data

Personal data will be disclosed and shared with the following recipients as described in the consent to cookies and in the Cookie Policy:

  • ​Digital media partners
  • Creative and digital agency partners

Transfer of ​​personal data to recipients in countries outside EU/EEA

We transfer your data to recipients in countries outside EU/EEA as we use an external supplier to host/store the above- mentioned personal information. The basis for the inter-national transfer is EU’s “Standard Contractual Clauses” for transfers from data controllers to data processors in countries without an adequate level of protection outside EU/EEA. The standard agreement is available in different languages via this link​.​ 

Collection on a voluntary or mandatory basis

The provision of personal data is voluntary. If you choose not to provide the information, you may not be able to access the website or use certain features on the website, etc.

Storage period

We keep your personal data for as long as necessary to meet the above-mentioned purposes and any subsequent, lawful purposes. Furthermore, we keep your personal data for as long as necessary for our documentation of compliance with applicable legislation based on the rules on time limitation. We also keep the information for as long as necessary for defending against or pursuing civil law claims, including on the basis of the rules on time limitation. If a claim is raised, however, we will keep the information for a longer period in order to handle the claim. For other purposes, including statutory documentation and implementation of security measures, we keep the personal data for as long as necessary based on the statutory rules on time limitation for incurring criminal liability.

Your rights

Subject to the limitations that follow from legislation, your rights include the following: right of access to your personal data, right to rectification of incorrect information, right to erasure of information, right to restriction of processing, right to data portability and right to object to the processing of personal data, including automated individual decision-making.

You also have the right to lodge a complaint with the Danish Data Protection Agency.

Right to object

You have the right to - for reasons relating to your particular situation - raise objections to the processing of personal data where the legal basis is legitimate interests, as stated above. Falck must then no longer process personal information unless Falck can demonstrate legitimate reasons for the processing that precedes your interests and rights or the processing is necessary for legal claims to be established, enforced or defended.

California Consumer Privacy Act of 2018 (CCPA)

The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures six (6) new privacy rights for California consumers, including:

  • The right to know the specific pieces and categories of personal information, the categories of sources from which a business collects about them, the purpose for collecting, selling, or sharing personal information, categories of third parties to whom personal information is disclosed;
  • The right to delete personal information collected from them (with some exceptions);
  • The right to opt-out of the sale and sharing of their personal data;
  • The right to opt-in to the sale of personal information of consumers under the age of 16 (if applicable);
  • The right to non-discrimination for exercising their CCPA rights; and
  • The right to initiate a private cause of action for data breaches.

The California Privacy Rights Act of 2020 (CPRA), sometimes referred to as CCPA 2.0, expands on multiple provisions of the CCPA. A unique change in place by the CPRA is the creation of a brand-new administrative agency to help enforce and regulate privacy for Californians and make additional rules and guidelines under the CPRA. For consumers, CPRA provides stronger protection, giving them the right to further limit the use and disclosure of their information, including precise geolocation.
The CPRA creates two (2) additional rights for California consumers:

• The right to correct inaccurate personal information; and
• The right to limit use and disclosure of sensitive personal information.


If you have any questions about the processing of your personal data or your privacy rights, please contact our data protection officer at​.

Falck Danmark A/S
Sydhavnsgade 18
2450 Copenhagen SV
Tel.: +45 70 33 33 11
CVR: 16271241

Falck USA
1517 W. Braden Ct.
Orange, CA 92868
United States of America

Date: 17th of February 2022